Industry News, Printers News

Crown Debuts Slim Style Beverage Can Format in the Americas

Partnership with Heineken in Brazil represents first commercial application of 250 ml slim can format.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

CROWN Embalagens Metálicas da Amazônia S.A. (CROWN Brazil), a joint venture of Crown Holdings, Inc. and Évora S.A. of Porto Alegre, Brazil, is extending its portfolio of beverage can sizes with the addition of a 250ml slim style format. Available in the Americas for the first time, the 250ml package made its market debut in Brazil in partnership with Heineken. The cans are being produced at Crown’s Ponta Grossa plant, and reached store shelves in September 2016. Crown already produces the 250ml ...

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